Biography

​Christina Capadona-Schmitz (@ChristinaCS / @DownWithSpitUp) is a marketing communications leader with more than 15 years of professional experience.

With a background and early career experiences in PR, advertising, marketing and journalism, including the digital marketing startup space, Christina blends a strategic mix of emerging media, digital technologies, and sales and client experience into her consultancy. She has grown to focus her professional practice on the transformation and collaboration of organizational marketing, communications and operations. 

She is the Vice President, Director of Marketing, Communications and Media for Oswald Companies, one of the nation's largest independent insurance brokerage and risk management firms. She directs the strategy and execution of corporate-wide efforts including the firm's primary business units, specialty divisions, regional market offices, corporate communications, employee engagement and community relations.

She is also the founder of DownWithSpitup.com, the online support system for parents and caregivers managing infant reflux and related matters, as well as its signature product, the Bib Builder system. 

Additionally, Christina has special interests in supporting professionals at all stages of their careers, development and entrepreneurship, with an emphasis on women-owned enterprise, including: promotion of talents and businesses within communities, protection and reputation management through advancement, and the progression and journey of individuals into leadership.

She publishes regularly on topics including marketing, communications and leadership, and has served as a guest presenter and panelist member at various business and educational events. She has professional experience in on-camera and voiceover work, serving as a spokesperson in a variety of media. She also serves as a Board Member, Secretary of the Executive Committee, and member of the Advancement Committee for the West Side Catholic Center Cleveland, as well as a Board Member of the Ohio Chapter of the Insurance Industry Charitable Fund. 

She is a recipient of the 2018 Distinguished Sales and Marketing Awards, Cleveland, Ohio.

Specializations

  • Corporate Strategy, Growth and Innovation
  • Organizational Administration and Development
  • Marketing and Communications Strategies
  • Copywriting and Content Marketing
  • Social Media Consulting
  • Digital Marketing/Website/SEO
  • Video Media and Other Creative Projects
  • Event Planning and Execution
  • Leadership Development/Culture/Emerging Talent
  • Commercial Spokesperson/On-Camera/Voice

Certifications/Affiliations

  • Co-Founder & Sr. Advisor oswaldCLIMBS Young Professional and Emerging Leader Initiative
  • Assurex Global Brand Committee member
  • The Council of Insurance Agents & Brokers (CIAB) Marketing Working Group member
  • Oswald Women's Leadership Council Alumni Member
  • Licensed agent in Property & Casualty, in the State of Ohio.

Media