Ownership. Responsibility. Accountability.

Are these words interchangeable? Can you have one without the other? Of the three, what do you value most?

By the title of this post you can guess what I rank highest in importance.

Ownership and responsibility, well, these are often shared, and as I’ve experienced, typically managed in a disproportionate fashion. 

Accountability? That’s all you. Answering to yourself and your obligations. A very personal matter, with large implications (especially when it’s lacking in an organization), and yet we don’t have to go it alone.

Enter Accountability Partnerships

I first heard about accountability partnerships in the professional sense from a group of successful women business owners in my network, clearly at the top of their games, but still seeking more. This group would meet regularly to update each other on the progress of their projects and goals, with the simple idea of choosing transparency over complacency. 

It is natural to want to hide in periods of failure. It can be the same in times of accomplishment. When things are going well it’s harder to address your weaknesses and testify to the areas in which you’d like to improve. There are times you’ll need a reason to stay on track and keep momentum. An excuse to avoid future excuses.

That’s the idea of an accountability partner or group. It goes beyond mentorship or advising, by offering both guidance and encouragement, with the added bonus of a mutual commitment to upping your games and pushing farther.

How much easier is it to exercise and eat right, say, if you have a special event or beach vacation on the horizon? Or to save money when there’s an actual some "thing" you are saving and working toward, not just general good practices.
​
What if for your more everyday grinding needs, or long-term stretch goals, you had someone you knew would be holding you, pushing you, and with you each step. And someone who could also benefit from the same level of dedication from you, in their world. 

Making Your Match

In the article, Forget Mentors, Find an Accountability Partner by Leigh Stringer on QuietRev.com, the following tips are recommended in landing an accountability partner:

“1. Find someone you trust to be your accountability partner (a different personality from you is good, maybe better).

2. Talk to them about your goals.

3. Get specific with them about actions you will want to take to meet your goals as well as consequences/rewards for taking or not taking them.

4. Set up regular check-in times (this can be a text message, no need to meet every time).

5. Revisit goals and strategies every once in a while to make sure you are on track.”

I would say that those pursuing an accountability partner already have some level of motivation inside — they want to get better. I’d recommend seeking to match similar intensities for maximum results.

Remember, if you wanted a coach to be on your case day and night, you’d hire for that and expect nothing less. This is a partnership, meaning you’re in it together, and it’s important to have clarity around the expectations and desired outcomes.

Building Better Partnerships

Beyond keeping momentum during times of flow and growth, what about when you lose your way on your own and seek direction? I think accountability partners are here for that too.

In my values and belief systems, I look up for navigation — look in for validation — and look around for inspiration. It is at these times when I truly hope that I’ve surrounded myself in the right company. 

Many say you’re the sum of to whom you spend the most time. Your personal and professional networks create your reality, and influence how you see yourself and react to your daily challenges. 

In the book “How Will You Measure Your Life?” by Clayton Christensen (and in his subsequent works), he talks about the concept of what “jobs” we hire products to do, and what we are “hired” to do and perform in the lives of others.

In this concept, it’s not about what we want, but how we can home in on what is important to those we are seeking to nurture and strengthen, and then building our time and efforts around those things for more meaningful engagements and relationships.

A strong accountability partnership or group will start on a basis of caring, and thrive on the promise of authenticity when it comes to feedback, guidance and redirection when needed. 

A close friend will comfort you in times of need. An accountability partner will make you uncomfortable as you rebuild your strength and achieve your next breakthrough. 

In the end we all want to simply be acknowledged. Don’t leave it to chance. Add an accountability partner to your mix of mentors, sponsors, and friends, and you’ll have someone who won’t let you forget your value...your successes are bound. 


Further reading:

Why Accountability Partners Beat Mentors via Inc.

Why an Accountability Buddy Is Your Secret Weapon for Faster Growth via Entrepreneur 

Image source: Unsplash.com 

 Agree or disagree?
 

• You don’t need a title to be a leader.
• You don’t need a large bank account to be a force in your community.
• You don’t need artistic talents to be a creative person.

 
If you agree, then what do you need “to be” to continue to advance in your influence and career?
 
The answer is you need to be able to multiply yourself and your ambitions, beyond what you can pull off in the 24 hours you have to play with each day.

I'm assuming that for most careers, you can't go it fully alone. You will rely on others to do their jobs, and do them well, to achieve what you want. You need more than an assistant, team or village.

You need mechanisms that create opportunities to develop skills, and connect with and influence others.

You also need to demonstrate consistencies in your messages and performances, and efficiencies with your time and the time you ask of others, to see the reflection of your discipline and hard work in the circles around you. 

Scaling Your Growth

Branching out does not always mean moving up (at least not on the surface). With today's career landscape described more as a "lattice" than a "ladder," growing in depth and ability, including skill sets in areas like emotional intelligence, is paramount to advancement.

As you know, opportunities don't always fall in your lap; you'll have to create them. The following are several mechanisms that create breeding grounds for growth opportunities, or better yet, put you in the position to shape your own experiences. 
 
SERVICE

In addition to the difference you can make for people and communities, feeding the duty and drive to serve something bigger than us all can be a self-charging battery, and continual source of inspiration to others.

​From the spirit of your giving, to the follow through, and follow up, service to others gives purpose to each day and context to your own hardships: past, present and future. 

CREATIVITY

It’s not an argument of art vs. science, or right brain/left brain. It’s about seeing people and situations through a different lens, and applying all you’ve picked up along the way to solve problems, discover new opportunities, produce memorable and measurable results, or simply sharing the creative thoughts that can spark others to also push further beyond convention. 

ADVANCEMENT

Both in personal and professional development of oneself and others, through education, training, sponsorship and mentorship.

​Contribute to building and sustaining cultures of inclusiveness, collaboration and innovation, across diverse backgrounds and generations.

Make a commitment to lifelong learning, and challenging yourself to take on new skills and environments (especially once you’re finally feeling confident and comfortable). 

LEADERSHIP

No matter your stage of career or expertise, find and/or create your own opportunities to experience the demands of leadership, develop skills overtime based on these experiences and reinforce your model inside and outside of your typical daily duties. 

ENGAGEMENT

Seek out participation with new people, organizations and networks in your community and industry, who are both like-minded with common goals, and push far beyond your comfort zone into new territories.

Social media also offers tools to extend your message, reach and touches. In the digital world or real life: commit to showing up, even when you’re tired, over booked or under appreciated.
 
Where to Start? 

In the future I’ll go deeper into these areas to show how they stand alone in your development, and also work together to create your personal brand and career story. 

To reframe the questions posed earlier…here’s a great place to start:
 

• You need the drive to serve others and worthy causes to rally around.
• You need your heart in the right place behind all that you pursue and ask of those around you.
• You need to create the time and space to allow yourself to be creative in tackling your challenges as they come. 

What are your key area, or mechanisms as I’ve called them, that contribute to your ability to achieve and surpass your professional/personal goals?


Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.


Image credit Unsplash @ikarishinjigao

The season of spring cleaning will soon be upon us. For at least 45 minutes I will muster some motivation, shuffling in and out of rooms, lamenting any cluttered areas, and maybe hastily shove some ghosts of fashion’s past into my donation bag.

But then I’ll have to check my phone. Or pop into email because I forgot to send that one thing that person needed. Because that is what modern business life calls for, and that is certainly part of the marketing communications gig. 

Whether you’re a small agency owner, a big-name CMO, an industry go-to expert or in your very first job, marketers are maddened creatures at this point, and I’d argue more than even a decade ago. 

Why?

Too many options; must be artist, scientist, psychologist, journalist and data analyst at the same time; and oh yes, do this all precisely strategic, in real-time, while simultaneously driving sales, building the customer experience and advancing the corporate culture. And…influencers…

I’ll never forget when an industry contact shared his secret fantasy of becoming a driver: “I’ll drop you off...I’ll pick you up...then I’ll go home.”

Other more realistic daydreams take us straight to “IF” land…

• If I only had more budget.
• If I just had a bigger team.
• If my agency understood what I’m dealing with.
• If my freelance network didn't have other clients.
• If sales would use the materials we have.
• If this person would stop interrupting me.
• If I have to email our logo file one more time…

When we respond to one IF, there’s another IFFER just waiting to take its place.

Tackling TMI

The stuff problem. Maybe I’ve watched too many reality shows, but we know that buying a bigger dwelling, or extra storage units, won’t solve problems. The root of the issues is that we are filling a void: a void made by fear. Same thing with marketing communications clutter:

• We throw sales sheets on the table to put some physical space between ourselves and our prospects.
• We go through complex, 15+ round design processes to distract from the real question, of, why do we really need this?
• We pile on paragraphs of copy to show the depths of what we’re about, afraid to miss a point or appear less-than-the-spectacular brand we know we are.

There’s no way around it, so we have to go through it (as least until artificial intelligence takes over all of our jobs).

Try this exercise in your next planning meeting, or when you simply hit a moment of too much. 

Keep
(Crush)

First ask, what is critical to advancing your organization, brand and people? 

Then what do you personally do that’s good, scary good? 

Look at the work week, month, quarter or other suitable time parameters of yourself or the team you manage. 

Wipe away the time suckers and administrative tasks you can’t avoid. Look at the actual quality production hours you’ll have each week, subtracting the meeting times and travel, and what not. What’s left, and how can you have the biggest impact on your team and business, by giving the best you have to give?

Commit to it, rock it, love it!

Donate
(Outsource, Delegate, Automate)

What remains critical and that you still have to do that doesn’t fall within your precious productivity blocks?

Or what do you want or need to do, but don’t have the skill set or bandwidth to perform personally, nor the prioritization, budget or interest in hiring or training more bodies. 

The perpetual answer: why don’t you outsource? Well, effective outsourcing takes an A-player on the inside to drive the process, maximize the partnership, and overall dedicate the focused and productive time needed to see the results. I’ve been on both sides; I know this reality far too well. 

When you are considering what to move to the donate column, factor in:

• Your time needed upfront for efficiencies later
• Processes to ensure the move is additive to your situation overall
• If you're moving to make all better, or is it time for a hard conversation (see Toss). 

Toss
(or better put, Step Away, Shelve, Recycle)

Major disclaimer here. Unless you have a strong case of saving money or driving sales/growth, if your company, boss, board will not let you throw something away, then go back to Keep or Donate. 

Maybe you’ve given your all to something — or someone — that simply hasn’t worked. Maybe the money or patience has run out on an endeavor. Maybe your gut is telling you to run and don’t look back.

Something has to give. When a tactic, campaign or an entire service area is all kinds of wrong, it’s worth at least stepping away temporarily to gain fresh perspective before final decisions. You may find something worthy of recycling or repurposing. 

Shelving something is not the same as forgetting forever, and just like fashions, everything seems to come back around. Give yourself permission to step away to find out. 

What Will You Keep?

A ridiculously and increasingly complex marketing communications ecosystem calls for a simple way to make sense, and make haste, not waste, with the time at our disposal.

How do you help yourself and teams keep organized and prioritized? What will you hold dear, and what's up for discussion? 
​


Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.


​

Without fail. Whether for real work or some serious Pinterest browsing, as soon as I fire up my home desktop, it happens.
​

• Someone in the house sneaks away with a tablet to launch apps. 
• Another thinks it’s the perfect time to watch every web video ever posted on their phone. 
• Then a movie starts streaming on what I thought was a decommissioned device. 

Soon enough my load times start slowing, my clicking gets much more forceful, and my patience drops faster than my weakened wi-fi signal. 

"Who is stealing my bandwidth?" I howl as I blast out of the room, stepping on legos and tripping over a shoe and a dog at the same time. 

Now, looking past the screentime parenting guilt glaring back at me, and that I probably need to upgrade my Internet speed around here, it's an analogy to real life.

Energy vs. Time vs. Motivation

Even the most motivated people fight against finite energy and ability to accomplish all that’s needed and wanted, within a given timeframe. Not to mention the umpteen outside factors ready to zap your vibes.

We say, "there’s not enough time." Sometimes the hours can be too much in a day when we spend our mental and physical energy too early. 

And, for us most fortunate out there, we waste our critical thinking juice on the not-so-vital stuff. Ex. trying to decide what to wear in the morning; or consuming, processing and reacting to the drama of others via social media. 

So what, or who, exactly are all these negative time and energy suckers? 

And why are they getting the best of you, while the important stuff gets the rest of you. 

Sometimes we need gently reminded, and sometimes we need forcefully nudged. This is a nudging. 

Here are 10 ways to push for more productivity, and protect your precious bandwidth in the process. 

1. Draw Your Boundaries, and Defend Them

Boundaries are about respect for yourself and others you care about. There are experts out there, and a series of bestselling books, so I won’t go into details other than to make them real and remind yourself often.

It’s not enough to say NO more often unless you’re willing to hold your lines. 

Also, stop letting people pick your brain, and waste your time. Or in the least find an alternative (and more answers via FastCompany). And be respectful and cognizant of when you’re asking that of others. Mutually beneficial opportunities and symbiotic relationships reign supreme: if you’re willing to do your homework and think bigger than the urgent need at hand.  

Guess what else? Contrary to popular belief, sending an email about something you need, is not a transfer from your to-do list. You may think the ball is in their court, but if you aren’t an active player, that ball will drop quickly in priority.

2. Write it ALL Down

Most swear by writing out their major goals to make them visible and get them done. I’ve tried this before and it worked against me because they were too broad, and felt like constant reminders of what I wanted, but without how to get it. 

What works for me is writing everything I need to do down, to the smallest of details, and even the automatic stuff I would do anyway in the course of the day. I do check in to the big picture goals and metrics regularly, but live daily in my own minutia. 

For some reason, it all becomes more manageable and feels like progressive achievements.

It also helps me to find out where my time is being spent, and to "eat the frog," or get done and out the way the most difficult or dreaded of tasks first (horrible saying; good intention).

3. Rest/Fuel/Move 

Don't try to get enough sleep, eat right, and exercise. Those words sound exhausting in themselves. Make these concepts more relatable and realistic in your life by reframing the context. 

Rest because it will renew and refresh, to feel better, be a more effective person and collaborator, and make sound decisions. 

Fuel your body with food that boosts and sustains your energy levels. 

Move in a way that feels good for you and doesn’t leave you in a state of pain, exhaustion or dread for the next time. She in the CLE co-founder Amy Martin said it best in her post “How I Crushed 40!”: “I was going to move more. Notice I didn’t say diet — but move.”

4. Multiply Your Time

Not to be confused with multitasking, I learned about the concept of multipliers in a leadership training class and try to use whenever I can.

For example, like the last point, plan for family or friend bike rides to combine quality time with physical activity. Or get others involved in meal time preparations, or watch a movie together while you fold laundry. Pay your bills waiting for the doctor. Get creative.

5. Detach

Remove yourself (occasionally or whenever you can) from all that's expected of you, including required responsibilities you've grown to loathe, and the dastardly grips of social media consumption. 

See more tips in this Influencive post, Treat Yourself to a Productivity Breakthrough with These Secrets from an Inc. 500 Entrepreneur by Brian D. Evans. 

6. Attach

To new experiences, people, etc. to break up the monotony of a schedule, challenge yourself to new ideas, and open your heart and mind to new relationships, no matter how big or small. 

7. Serve Others

There are those in your life who demand project updates, or juice boxes, or snuggle time: they will get that of you every day.

I'm talking about service outside of the norm. Think about making an impact, even very small, on the life of another, with nothing expected in return. Consider this quote from an excerpt by poet David Whyte: “The antidote to exhaustion is wholeheartedness.”

8. Visit Your Happy Place

If this makes you think of the movie Happy Gilmore, you’d be right. Can you think back to a time or experience when you felt authentic, free, joyful? Is there a way you can associate these feelings with your present day activities to lessen the blow, and put more energy behind tasks? I created an 80s/90s Nostalgia YouTube mix that never fails to perk me up.  

9. Reflect

I'm horrible at this. Read this awesome post by author Jocelyn K. Glei instead: Take a Load Off: The Missing Key to Productivity Is Reflection

10. Get Real

For me, it's a reality that the more I want to do, achieve, and experience, well simply, I'm not getting more than the standard 24 hours per day to do it. 

I can wake up earlier than everyone else before the technology sneak attack, or I can be more thoughtful in how I look at each phase of the day, week, month or season in my life. 

I learned early, and gratefully, the concept of “one chair at a time.” I don’t remember the source, and can’t find the original article, however the concept has stuck with me. 

You have to be the best you, where you sit or stand, at that given moment. It helps you focus, perform and refresh for the next challenge ahead. 

What works for me might work for you, or possibly the complete opposite. Maybe you’ve been stretched beyond your earthly capacities and entering superhuman status — and I’d believe it. 

Perhaps it's time to borrow some capacity from others and ask for help, or when it's your turn, lend some of your own. 

We're not perfect, and won't get it all done. But we can become rather amazing in the process.

Our bandwidths might be unreliable, but with your heart in the right place, the signals you send out to the world will be as strong as ever. 


image source: unsplash


​Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.

​

When you’re willing to make the time.

That’s it. Not very strategic, I know. 

I’ve seen the “social media deadzones” post that keeps resurfacing on our LinkedIn feeds, and its companion article on the “best times to post.” There are thousands of articles out there on this topic. We care about this. 

When’s the best time to go to the supermarket? Many would say either very early in the morning or overnight for 24-hour places, and I agree. Less crowds and more efficiency. 

However, more often than not, I find myself squeezing down the aisles, at noon, on a Sunday, restocking for the week ahead. 

Life is just that: needs versus time available to meet them.

You probably don’t NEED social media from a business standpoint to thrive in your chosen career. The majority of us aren’t striving, or will develop the skill set, for achieving social media stardom (and income). It is certainly a mechanism to advance and support your every goal, but if you don’t feel a pressing need, finding the TIME is a bigger challenge.

Ask the Right Questions

When I say: “when are you willing to participate?”...I mean it. 

• What is your daily rhythm? 
• Are you an early bird who could squeeze in some browsing with your morning coffee? 
• A night owl who could swap some late evening TV with a bit of online consumption? 
• Do you actually take a lunch break? (well Fast Company says don’t do this, but it’s one of my favorite times to check in)
• Would you be willing to schedule time on your calendar each day to remind you?
• Will you hold yourself accountable if you ignore participation for a day, week, month? 

Find Your Own "Live" Zones

The following are a few more thoughts to help get over the illusion that you’re doing it wrong. The fact you are concerned is good enough for me.

Look past the deadzones 

Yes, I know there’s data and patterns and what not that supports the optimal times to be posting content and engaging on social media. We should use the information available to us to drive decisions. I could also argue the opposite: do you want to try and compete with your messages in the most busy and noisy times?

I built the idea for DownWithSpitUp.com in a clear deadzone, between 2 a.m.-5 a.m., when I was most active online searching for tips and resources on infant reflux. I found others were very awake during these times (new parents, resources from other time zones), sharing information or support I needed then and there. 

Call on your themes, hashtags, topics

 I recommend that people focus on a handful of themes most important to them, and that they want to associate with their personal or business brand. If nothing else, it gives clarity and direction on who to follow, what to post and where to spend time, in what we all know is a massively cluttered environment. It also can help connect engagement on key topics to others immersed in your space, which again, looks past the deadzone times toward topical conversations. 

Keep it close

I know for myself, and likely others, there’s a weird feeling when you put a thought or resource out there. You won’t know exactly who will see it or where it will go. There’s sometimes unneeded pressure on how it’s presented. Think of it more as if you were communicating with a smaller group and how you would frame the same message.

Automate with care

I’m not talking about the social celebrities and power users who’ve made fortunes through their online brand, and may have staff members to help. They could have posts going 24/7. If you’re new to the scene, or giving it another try, you’ll find a multitude of tools out there to schedule updates, post to multiple channels at the same time, etc. Used wisely these tools can help you save time, however I’d recommend keeping a close and regular monitoring of your activity in case others choose to engage (that is your ultimate goal).

Spend your time on the channels that are the most, well, You

While most can find some value in Linkedin from a business perspective, Twitter may be too big of stage to make sense to you, and Instagram too visual, or Pinterest too personal. There are top platforms to consider and global outlooks available for us to make informed decisions on where we spend our time. Focus on the channels that speak to you and deliver value, as you’ll be more willing to spend your time and lend your thoughts and energy. 

Test and measure

What better way to gauge your prime times than to simply try out a number of different shifts, and overtime, monitor and recognize when you get the most engagement and value out of being on social media. ​
​

Here is where you determine your own “live zones” and learn to work your schedule and life around them.


Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.

In a completely informal, non-study of human behavior, the number one excuse for not doing something is: being busy with something else.
​
In other words, when someone checks in on a task they feel owed to them, an unfiltered answer wouldn’t be “I’ve been busy,” rather “I’ve used my time on things more important than you.”

We wouldn’t get too far with interpersonal relationships if we spoke in real terms about busyness. Same idea applies to health and exercise, financial discipline, remembering birthdays, etc.

The headline of this post is meant to be cheeky. If you’re living, working, playing (and hopefully sleeping), you’re busy and likely stressed about your time management.

With social media, busyness lends itself to both sides of the coin. People admit they are too busy to keep up with being active on social from a personal or professional standpoint; as well as getting too distracted on the personal side of social. No sadder case of YOLO vs. FOMO. 

I've written before about why professionals and leaders should think seriously about social media. 

Instead of trying to negotiate social media into your schedule, answer these questions:

1. Will your future livelihood rely on communicating through digital means, as a source of connections, information, recruitment, sales leads, etc.?
   
   
2. Will you have to interact with, manage, or influence younger generations? You know, the ones who are receiving their first smartphones at their baby shower?
   
   
3. Do you want to build a bigger legacy, sharing the know-how and wisdom that only comes with the years and experience, to a heck of a lot more people?

The traditional business networking tactics of the past, are becoming just that, “of the past.” Chances are you're already doing something meaningful, ex. you have a LinkedIn profile; you've been tagged in some sort of social post, etc. Your future goals should include a stronger and strategic digital presence, and trust that it’s already an overcrowded pool.

Like everyone else, my responsibilities continue to grow in their gravity, and time is shorter than ever, yet both my job duties and my personal career development count on an increasingly active social media presence, and a keen understanding of what’s coming next. 

This means that I feel for you, I am with you, and here to share good news that your small gestures are a big deal. 

Question All You Know

In the small world I’ve created for myself I know a handful of people that aren’t active on social media, at least not in conventional terms. But have no doubt they are certainly caught up in the Internet of Things (IoT). 

An elderly neighbor recently ambushed me during my weekend jog to show me her new Fitbit, and applaud her efforts in beating her husband and other relatives in walking challenges. These people might not have active profiles or publish online, but they certainly do call on technology and apps to communicate, support their social relationships and organize activities. 

​Don't talk yourself out of investing in social media because you think your target audiences aren't on "there."

"There" is a moving target of omnipresent proportions, and if they aren't there now, they will be soon. 

I feel fortunate to have experienced a portion of adult life without the chaos of social media, while also being schooled to be a fluent social media adopter, both for my line of work and personal development. 

I have found myself at times to be quite anti-social, recently suspending my Facebook after 11 years of active use. I’ve also hopped around a bit on platforms without fully committing to blowing one up (but experimenting enough to be dangerous along the way).

These facts alone qualify me to know, well, it’s not all butterflies and hashtags. What I do know is how it feels to spend “time well-wasted,” without achieving social media superstardom or tangible results, and/or wondering if more followers or shares would fill that empty feeling.

But this is where my crankiness ends. It’s where I go back to those three questions and remind myself there is good reason to stay on track. 

Think & Act Differently 

Maybe you’ve tried the social media thing before, or maybe you’re unsure to how to blur,  or separate, the lines between your personal and business life. In any case, at any stage, the following tips below are designed as guidelines to get you focused, energized and active. 

Two’s Company

Think two main platforms or channels. That’s all. Check out many (and claim yourself and brand if you haven’t already on most) and then commit to two to learn inside and out and engage regularly. Which platforms are most “you,” and where will be the most valuable to spend your time.

You can think in terms of opposites in your choosing: broad and narrow/niche audiences; long-form and short-form publishing; highly visual or highly narrative. 

An example would be Twitter and LinkedIn; or Instagram and Medium, or YouTube and Pinterest. You can grow your presence overtime but start with something simple, tangible and doable, that also feels like you belong there. 

Narrow Your Subjects

Again, pick two or three subject areas or themes, which are near and dear to you, to comment, share and publish. Not because you’re boring; because it’s easier to frame your mind and activities around focused themes. Think of it as your journalistic beats. Follow these topics on the channels and start identifying your personal brand with these themes. 

Follow (Stalk) a Friend

You know the one. The one all over this stuff, racking up followers, getting gigs left and right. Lurk, watch them, check on them day and night. Watch for patterns. Set against a power user, observe and learn to translate ways on how you want to present yourself.

Commit to Your Calendar

Seriously, create recurring calendar events to block your time to participate on social media. At least until it becomes second nature.

You can start small, say two times a week, block a half hour to log on. Then move to twice a day, maybe first in the morning and early evening, or two other slots that make the most sense in the ebb and flow of your day.

Soon it will become a habit and the regular use will lead to efficiencies that will make your time on their better and richer. 

Check Twice, Post Once

Some tools and platforms will allow you to share the same message on multiple social channels. Not all the functionality translates precisely but it is an argument for multiplying your time and efforts. There are also tools, including free ones, where you can manage multiple accounts from one login. Again, it's all about getting comfortable first before looking at ways to extend your activity further. 

Give it Your Best

Life seems to reveal, over and over again, that you will get out what you put in. Same for your social media activity.

• The best channels to pick? The one you feel good when you’re logged on and want to make new connections. 
  
  
• The best content to share? The stuff that you talk about in real life, that supports the person you aspire to be. An inauthentic you online won’t translate well for anything else outside of the virtual interactions. 
  
  
• The best time to post? Whenever you will break in your day to actually get yourself to log in and consume, comment, share and publish.

Commit to changing your behavior by making social media one of your priority “somethings.” 

Start with a couple channels, a few themes, and log in several times each week, to engage inside and outside your comfort zone. 

You might even learn a little something along the way.


Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio.


She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.

Everybody and their brother is on LinkedIn. Even my brother.

But being ‘’on” doesn’t mean being “one” with the platform.

Until you take the leap and dive in, it is, and will remain, a platform.

This post isn’t a how to use and navigate LinkedIn (see my overuse of the word guru later in the post) or maximizing its paid solutions in sales, careers and marketing.

It covers why it will be worth your time in figuring it out: for yourself and the audiences that count on you.

1. Build Networks With New Generations of Engaged Professionals
In addition to building fresh and stronger connections with your current networks (yes, they are on LinkedIn too), start to think bigger and toward the future.

Your next best talent might show up at your doorstep, OR you might stumble upon them during your time logged on.

Or better yet, you might take a strategic approach to searching and finding new connections.

Spoiler: you know the well-connected, digitally savvy, motivated professionals you dream about joining your organization? Well, they are right here, putting it all out there for you to see.

2. Thought Leadership? Do it All The Time
You haven’t reached your level of influence by standing on the sidelines. LinkedIn puts, at your fingertips, the power of sharing your experiences, your vision, and your kudos to other leaders in your circles and beyond.

This isn’t about trade secrets and secret sauces. It's about sharing the lessons you’ve gained, and subject matter authority you yield, on a much broader playing field.

​Whether you choose to publish your own articles, "like" or share valuable content from others, or simply consume resources as they emerge on your feed, you won’t be able to help yourself but to feel more engaged and enlightened to the pulse of your constituents.

3. All Eyes On You
If you want a more digitally engaged workforce – from entry-level, to sales, to upper management – what better way than to set the tone yourself. Others will surely follow if you start to make it a habit.

It’s probably a good time to state that LinkedIn is not a priority task you can simply work into your calendar; it’s a disciplined behavior that must be practiced and nurtured on- and off-the-clock.

The tools may change, but the “social media” way of communication is not going away, so there’s little risk of wasting the time you invest now to understand the landscape.
Talk it up, offer learning opportunities for employees, and share away.

Bonus: A Guru is Going to Get Ya
Somewhere, someday, some self-proclaimed social media guru is going to corner you for five minutes and challenge you to “go digital.” And you’re going to be able to say, been there, done that, what else do you have for me?

Or in the least, be able to share that you’re on it, and working toward maximizing the tool, calling on technical or moral support when needed.

Get Comfortable with The Caveats
As you’ve learned during your tenure, there’s no such thing as a free lunch. Fortunately, the challenges posed are the same that you deal with in real life.

• Give me your time: You will get more sales pitches touting every solution or consultant that guarantees to transform you and your firm. 
  
  They may even point out how they can improve your effectiveness as a C-Level executive, or how your website is poorly designed and underperforming on Google (leaders just love having their flaws pointed out, as you know). 
  
  You’ll quickly learn to tune out the noise, and tune in to how the platform best suits your goals.
  
  
• Give me your money: LinkedIn and other social media channels are tremendous platforms for non-profit organizations to spread their message, and gain influence among target audiences: donors, volunteers, etc. 
  
  You’ll learn how to manage requests and such, just as you do in real life, and in many cases you’ll be able to find ways through the platform to better support the causes important to you and your organization.
  
  
• Give me your endorsement: You will get more connection invitations than you’ll likely want to accept. You may get more messages, requests and overall requests for demand of your time, now that you’re more digitally “accessible.” 
  
  Like the other drawbacks, it’s a matter of managing expectations and using the tools and features in the way most comfortable for you.
  
  

You Are The Strategy
With all the best practices out there – be it profile update tips, engagement activities, or making the most of connections – the only successful LinkedIn strategy is the one that will keep you logging in each day.

When getting started, or getting active, don’t start with concerns on how your picture or profile should look, or who you should connect with, or what articles to share; rather ask yourself:

• How you want to be perceived to your closest circles and the new networks you’ll engage. 
• How much time you’re willing to commit each day, and for how long until you start seeing value (spoiler: it will take time on both fronts).

Then, grow your presence as your comfort levels grow, and go ahead and hire that guru to take you to the next level.

Keep in mind: your competitors are already on here. Look them up in the search function if you don't believe me.

So come on chief(s), it’s time to warm up to the idea, download the app, and dig in.

*****

Clearly, you don’t have to have a corner office to benefit from these lessons. For more on the how-to, check out the resources below or schedule time with the most engaged professionals in your organization to find out how they make it work for them.

• Getting Started on LinkedIn (video) 
• Moz Beginner's Guide to Social Media & LinkedIn 

Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio.
​
She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.

Do you subscribe to the mantra below?

Be yourself.
Those who matter don’t mind;
and those who mind, don’t matter. 

There are several versions of this quote, but the core idea is the same: the important people in your life will know your value.

What about in business? Do the same rules apply? 

Not bound by blood or friendship, those who matter, might mind: your board, your boss, your clients and your teams. 

Or will they? Some of us never get the chance to find out. 

If fears of failure, or looking foolish, are holding you back from:
​

• Getting comfortable in your own skin
• Revealing the depths of your expertise and abilities
• Projecting professional presence and confidence in work situations
• Accepting your strengths and weaknesses for what they are
• Raising your voice in a noisy, complex work environment
  
  

Then please read on. The power of your presence is inside you, and it is time to confront the risks holding you back, and experience the rewards when you erupt yourself beyond your potential. 

Note: If you’re the kind of co-worker that sends emails in ALL CAPS, or leaves their dirty dishes in the sink for days (among other office faux pas), this post might not be for you. Might want to start with an office etiquette article.

​Breaking Through Barriers (and Buzzwords)

If there’s one constant I’ve found in business is the propensity toward the “bright and shiny.” Always hungry for answers to simplify our lives, or enhance our situation, we are drawn to new ideas, advice, and movements, driven by thought leaders with interesting stories to tell.

The current environment is no different. More recent and popular enterprises in personal disruption, professional presence, and authenticity and emotional intelligence, are different in nature, but share similar threads: removing barriers (both internal and external) and overcoming risks to achieve fulfillment in your personal life and career. 

For a deeper dive into these movements, click to view the full PDF download "Taking Risks On The Real You: Three Ways to Erupt Yourself and Your Career," or read on below.

Embrace Career Disruption

Admittedly, before one can erupt their power inside, they must disrupt the whole world around them. That is what Whitney Johnson, acclaimed author and president/cofounder of Rose Park Advisors’ Disruptive Innovation Fund, shares in her recent book, “Disrupt Yourself: Putting the Power of Disruptive Innovation to Work.” 

In her LinkedIn Big Ideas 2016 article on this topic, she explains “when you disrupt, you move along something called an S-curve — the necessary pivots in our own career path,” through stages of competence, confidence and mastery. Each phase involves the risks of taking on new challenges and sustaining success over time. 

In the Quartz article “To get ahead in your career, disrupt yourself first,” Ming Hsu, assistant professor at Berkeley’s Haas School of Business and Helen Wills Neuroscience Institute is quoted: “People are often poor judges of the amount of risk, and can be swayed by surface elements, such as ambiguity.”

Opportunities that seem high-risk on the surface, such as leading the implementation of a new corporate process, or taking on a role or task outside of your knowledge and experience, can yield the highest rewards and with low competition from outside forces. In these scenarios, your main adversary is yourself, including past experiences and implied anxieties.

Even if you fail at the specific project, these types of initiatives force you to learn skills, absorb knowledge, and challenge yourself and others, in ways you haven’t done before. This experience will stick with you in the long-term, no matter your initial outcome. 

Project Professional Presence

This is known by several aliases: the “X” factor; executive presence; personal branding. I prefer the French phrase “je ne sais quoi,” or “a quality that cannot be described or named easily,” since that is exactly how I feel when I’m in the presence, of someone with presence. 

In a recent post on professional presence How Will Others See You in 2016 and Beyond?, Oswald Companies senior vice president and Women’s Leadership co-chair Catherine Kosin shares “building professional presence is an all-inclusive reflection of yourself and requires effort and time to develop.” 

In other words, presence is a very external thing, bound to a wholly internal drive. It’s not something you’re necessarily born with, but something that you must nurture each day. It’s the value you give of yourself through your personal interactions, and example you set for others, despite the risks of revealing the real you. 

I define presence as the direct result of the work you put in when no one is looking, when someone is actually looking.

Still apprehensive? Here’s a bonus: you can make biology work on your side. View the highly acclaimed Amy Cuddy TED Talk Your body language shapes who you are and join the millions who’ve made peace with “faking it” until you’re making it. 

Build Emotional Intelligence & Authenticity

According to the Wikipedia definition, Emotional intelligence (EI) or emotional quotient (EQ) is the capacity of individuals to recognize their own, and other people’s emotions to discriminate between different feelings and label them appropriately, and to use emotional information to guide thinking and behavior. The idea was made mainstream by Daniel Goleman in the mid-1990s with his best-selling book Emotional Intelligence.

The awareness component of EI/EQ is key. It’s not about being overly emotional in work settings, but it is about being appropriately emotional when the situation calls for it. It’s in your thoughts AND your actions. 

For example, we might be conditioned to check our emotions at the lobby elevator and run our teams like well-oiled machines. There are major risks in showcasing our feelings: major blow-ups, showing signs of “weakness,” etc. 

However, EQ is about the right balance of interpersonal connection to the humans we work with, and using intelligence to prevent lines from being crossed. This balance is delicate, but through awareness and practice, your perspective can change. 

In my experiences, an output of strong emotional intelligence is authentic collaboration and leadership. It’s the stepping stone to gain deeper trust for and from others; the precursors to getting your thoughts heard, and movements, well, moving.

Taking The Right Risks: Mind Over Matter

There are risks in revealing the real you: to yourself, your peers and your superiors. It’s going to take new visionary mindset to see beyond the present circumstances in front of you.
You may find out there is much more work to be done before your ready to take the big leap. Or you might pull a Steve Harvey (no, not the famous flub), and simply jump. 

If you mind, it will matter. Wake up every day ready to take on new challenges, and act and communicate purposefully toward achieving your goals. 

Align yourself with the people, networks and organizations that embrace the values that you hold dear, and be the role model for others still finding their way. Fight the fears of changing your situation when it’s called for: a comfort zone isn’t all that comforting in today’s volatile, fast-paced business environment.

As we say often at our organization - which is built on identifying, reducing, managing and transferring the risks of businesses and individuals - one of the biggest risks out there is standing still, and doing nothing. 

Long, long, story short. If you don’t disrupt yourself (or as I’ve described, erupt the real you inside) someone else out there is, and will be right on your heels. There’s room for all of us to advance, and frankly, a successful future depends on it. 

If I can leave you with one closing thought, it’s this: engage. 

Attend a professional event. Join a committee. Take a co-worker that you don’t know out to lunch. Make the choice to take an active role in the world and people around you.
When you do, you’ll find that things like career disruption, professional presence and emotional intelligence, well, they’re just part of the gig. 

*****
Still need inspiration? Check out this impressive collection of quotes from women leaders. https://www.resourcefulmanager.com/quotes-from-inspiring-women-leaders/
Click to view a downloadable, print-ready version of this article.

Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is a member of the Oswald Women’s Leadership Council. Learn more at https://www.oswaldcompanies.com/about-us/womens-leadership-council/.

She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community endeavors. Connect with her on LinkedIn at https://www.linkedin.com/in/christinacapadonaschmitz.

I recently reflected on ten years of transformation from traditional marketer to content-obsessed communicator. The vows I made back then hold true today. 

Enough about me. Content Marketing is about you, and what you hold dear.  

For all the joys and woes it brings, I'd like to pay tribute to a content marketing staple: The Top 10 List. 

Check out lessons and takeaways from a decade of diligence. 

1. Be Nosy
​
The best of content marketing strategies can be wielded by simple questions to target audiences:

• What the heck do you care about?
• What do you like to consume?
• Why do you lose sleep at night?
• How do you sleep so well each night?
• Who influences you?
• What moves you?
  
  

Taking on the persona of an investigative journalist will uncover new ideas to create meaningful and customized programs. Plus, it makes it fun. 

2. Rethink Thought Leadership

You have experts in your circles who can drop top knowledge in an engaging way. But keep in mind: no one wants to have to think all the time. 

Maybe you can bring audiences value by giving them a needed mental break. Entertain them, distract them, or simply let them know you and your company are thinking on their behalf.

It's noisy out here. When it's time for your leaders to shine, make sure they're centered in the value they are willing to share, without the promise of immediate gratification. 

3. Repurpose on Purpose

Don’t repurpose content because it’s simple, time-efficient, cost-efficient and useful. Do it because it supports a strategic business objective. Or because the timing is right. You could be either pressed for time, or have ample time to fully plot out a revamp. 

Good content, like cheese, will suit different tastes at different stages of aging. The worst you can do is get too immersed in the flavor-of-the-week, that your best content gets neglected...and way past its shelf life. 

4. [Insert Marketing Tactic] is Dead? Time For a Comeback

Events. Print. Content Marketing itself.  We’re all happy to put tactics out-to-pasture to make room for the bright and shiny. Take a chance on a castaway medium or repurpose across various channels (see #3). 

5. But Everybody is Doing it, Mom

Don’t "do" content marketing because it’s cool (or for you newer generation professionals, because it’s retro). Commit to the approach because it’s good business and it feels right for your audiences.

It’s a marathon, stacked on top of a triathlon, combined with a vision quest, and it's not for everyone. You will burn out if your heart isn’t into it, and you’ll be back to blasting salesy messages in no time. 

6. Learn The Rules and Then Try to Break Them All

Read the articles, attend the conferences and dial into the webinars. Then, at every single chance, challenge the status quo and try something new. You can call on best practices and still be original (see 99 Amazing Content Marketing Hub examples on the Marketing Insider Group). 

Author, speaker, and all-around marketing/media fireball Andrew Davis personifies the call for constant reinvention in this space. At the core of his multimedia world is a penchant for shining the spotlight on those with unique paths to extraordinary successes.

The CMO Club has a great description of the anti-data movement in its 2016 surprising marketing trends post. Content marketing is not paint-by-number, but there’s a lot to be learned from those that practice it daily.

Case in point: Propane. Our company consults on highest complexity of needs of organizations throughout the globe. So what’s one of the top visited pages on our website each month? A single, simple article on OSHA propane safety regulations. Client survey data may have never foretold the power of a content piece like this.

7. You Will Fail, You Will Learn

You will lose time, brain cells and likely some friends. You will spend months on a campaign that gets killed before launch. You will think you have a viral hit on your hands that is nothing but a mild infection.

All that you must know and master as a modern marketer is immense (and mounting). Things will fall through the cracks and expensive programs will flop. Keep good notes, learn from your failures and celebrate your wins in high style. Approach every project like it will be your Space Jam to keep the fire in your belly.

8. Enough About The Cobbler's Kids and Their Shoes

While I believe you must walk the walk, I know many successful pros who spend the lion’s share of time making clients great. Every client, audience and strategy deserves a unique approach, so kudos if you have the time and energy to make yourself and your clients’ rock stars in your respective fields. 

Approach the task of staying active with your personal brand, and keeping up on new technologies and capabilities, as investments in the success of those you serve. There are teachers and doers, and if you work your tail off, you’ll get to be a bit of both.

9. Losing Your Voice

You’re a visionary, you’re talented, and you’re driven, but newsflash: content marketing comes with a side of humility.
It doesn’t amount to much without the buy-in of others. Put yourself in the shoes of your client, your boss, your company and your stakeholders. Put your ego aside to open up to new perspectives and the collaborative approach needed to achieve early wins. 

Need to keep your energy up, creativity booming, and authentic voice well-tuned? Create your own personal platform and let it flow. 

10. Finding Contentment

Celebrity keynoters from multiple Content Marketing World events have made jest of the phrase “content marketers” as being a “satisfied” group of professionals.

If you’re true to the game, you will always be hungry for challenges, and that in itself will breed a new kind of fulfillment. You get to contribute. You get to collaborate. You get to create. It’s a passion and a privilege.

Some Final Words

If this article has worn you out, I will offer one of my favorite excuse quotes, from Blaise Pascal: “I have made this letter longer than usual, only because I have not had the time to make it shorter.”

We all have a voice, with much more to say, all with shorter attention spans to spit it out. That’s the challenge and opportunity to keep us moving. 

If you’ve finished this post, you’ve read more than 1,000 words. You’re a web-reading rebel and get a gold star.

If you’ve scanned the 10 lessons and took one nugget back to your boss, I salute you. 

If you’ve skipped to the bottom to experience the toll that ten years of content marketing takes on the mind and body, you are also a winner.

Spoiler alert: we are all winners in the content marketing game, because it’s never ending, and we write the rules as we go. 
I may never contribute to a Fortune 500 brand, or keynote a major event, but to “content market” is wildly addictive, incredibly frustrating and undeniably rewarding.

Even if there is no pot of Birkin Bags at the end of this rainbow, my love for the craft will never be a matter of contention.

This is post 2 of 2 of my content marketing reflections. Check out “Ten Years' Content Marketing And Still True to my Vows"
​
Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with her parenting resource blog www.DownWithSpitUp.com, among other creative pursuits and community-based endeavors.

Now that the planning and prediction posts have settled down I’ve found myself reminiscing about 2006.

The first tweets were being tweeted, and we were all lamenting along to the song "Bad Day," but I was a bit distracted. Early that year I joined an agency startup built on the premise of value-based PR and marketing, and then shortly afterward, got married.

Life has thrown several curveballs in one decade of marriage (shocking, I know), and I'm now well into the throes of a corporate leadership gig. On the content marketing front? I’m still lovingly devoted to the same ideals from back then:
​

• Know your audience(s)
• Produce authentic and useful content
• Utilize a range of media, including digital, video, print and in-person experiences
• Be organized and accountable
• Maximize the talent, tools and technologies within reach
• Experiment, measure and adjust
  
  

I have worked furiously to stay committed to delivering personalized experiences and meaningful results, without losing sight of the ultimate “whys” of content marketing: human connection and shared values.

To Have and To Hold

Content marketing is a verb to me. It’s not a strategy; it’s a behavior, a mindset, and a passion put to practice.

It’s the value you’re willing GIVE, without a contract to RECEIVE (time, dollars, endorsement).

Its success is measured in YES or NO. Consumed or ignored. Action taken, or not. 

It’s permeable and simple, yet overwhelming to put to paper and execute. Not to mention the challenge of gaining the influence to shift time, dollars and human resources. 

Back in the day, our team at the time tried to spread the message to clients in the homegrown manner to which they could relate. Today, the team behind the PR 20/20 blog has it rightfully ranked among the top content marketing resources out there.

Joe Pulizzi brought it mainstream to the masses, along with the forums for like-minded marketers to mingle. Technologies caught up and soon content marketing had the mass to make it movement-worthy.

Earlier in my career I read article-upon-article on the subject, to learn the angles, tips, tools, and know-how. It got noisy somewhere along the way. I was already all-in, seeking ways to help influence those I served to shift their thinking.

My personal answer wasn’t to absorb more. It was simply to roll up my sleeves, put my fingers to the keyboard, and do the hard work that’s required. Write, create, rework, repeat.

With time and persistence I had small wins, and then growth, until it became the core behavior I applied to all of the marketing disciplines I manage.

In Good Times and Bad

Every day there are new folks saddled with impossible growth goals and mounting marketing responsibilities. Ready for a change and primed for disruption, or possibly after reading just one article they saw on LinkedIn, they become enlightened to content marketing and the new disciples of the cause. 

And then, no matter how many times they’ve been told to “start with why,” they skip right to the “how” and “what,” and meet a frustrating fate of analysis paralysis. Been there one too many times myself.

The truth is that contenting marketing is a reflection of doing good business, delivered in a tangible, creative way. There are no shortcuts and nowhere to hide. There is no end because there are always new people to engage, and new ideas to explore. 

It takes adopting the mindset of an owner and a customer (simultaneously) and producing work in a focused and purposeful manner, to get campaigns off the ground and through the clutter.

The opportunities never stop, so neither can our devotion.

As Long as Content Shall Live

It’s been said, ad nauseam, that content marketing has been a game-changer. Anyone immersed in it will be familiar with the John Deere “Furrow” case studyof 1895, and then there is, you know, the Bible. It may not be new, but it is certainly still shiny. 

At its very core, content marketing is about behavior change, and thus why we are still busy talking about it in 2016, when it should be the very air we breathe as marketers and communicators. There is still much work to do, from the mom and pop shops, to global consumer brands, and all of us in-between.

Whether you’ve been content marketing five decades, five months, or five minutes, let’s renew our commitment to continually enhance brand experiences with all of our stakeholders: prospects, clients, employees, leaders and our communities at-large.

If I’m lucky in life, I’ll continue to feel the butterflies and have another 10 years to figure it out…content marketing, that is. 

The marriage, mortgage and kid stuff? That's one case study that will always be my proudest work-in-progress.

This is post 1 of 2 of my content marketing reflections posts. For even more metaphors and idioms jam-packed into one article, view “Ten Years' Content Marketing And All I Got Was This Top Ten Post.”

Christina Capadona-Schmitz (@ChristinaCS & @DownWithSpitUp) leads marketing communications for Oswald Companies, a risk management and financial services company in Cleveland, Ohio. She is on the clock 24/7 with other creative pursuits and community endeavors. Connect with her at www.ChristinaCSMedia.com.